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The Ultimate Marketing Strategy


The Ultimate Marketing Strategy
In a recent marketing campaign in Vancouver, 3M sought a strong image for their security glass. They modified a bus shelter and fitted their security glass and filled it with REAL BANKNOTES. Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact! This is what you call having faith in your own product...




1 Comments:

At 6:35 PM, Anonymous Steven Burda, MBA Said...

How much money? There are ALWAYS ways to break in... or drive in...

-Steven Burda

 

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